There are a lot of factors at play when it comes to understanding the future of the cleaning industry. There’s the general state of the economy, there’s all sorts of new technology, and a consumer base that is very aware of what it wants. What do you need to know to keep your business moving forward? Read on to find out.
- Increasing awareness and concern about pathogens and illness
People all around the world now have a wealth of information at their fingertips about all sorts of infections and diseases. Information about the Zika virus outbreak, for instance, spread far and wide in 2015-16, including information about how it is transmitted, and how to stop it. The cleaning industry has to take note of the fact that pathogens and communicable diseases are on the rise, and that it has an important role to play in preventing their spread. Cleaning and sanitising is more necessary than ever, and so is keeping abreast of cutting edge news about health the world over.
Nowadays, customers are extremely tech savvy. You absolutely need an excellent website that your customers can use to book their appointments online. Technology has influenced how cleaning companies run their operations. Also the technology that cleaning products and equipment use is also changing rapidly. Make sure that you’re ahead of the curve – research the most efficient technology, and put it to the best possible use.
- Social media
A presence on social media is now mandatory. It lets you interact with customers as well as potential customers in real time, create a personality for your business and address any questions or concerns that people might have. Invest in a good social media strategy, and you won’t be disappointed.
If you’re wondering how to leverage these trends in the best possible way for your business, just give Eurotek a call, and we’d be happy to discuss things with you.